Amazon Stock Outperforms in Early 2026 as AWS and Advertising Drive Growth
Amazon's stock has surged in early 2026, already eclipsing its modest 5% gain from 2025. The company reported a 36% year-over-year jump in earnings per share, defying analyst expectations. AWS remains a powerhouse with 20% sales growth in Q3 2025, while advertising revenue climbed 24% during the same period.
Wall Street maintains overwhelming confidence, with 36 of 37 analysts recommending Buy. The e-commerce giant's renewed momentum contrasts sharply with last year's underperformance against the S&P 500. Early 2026 trading shows a 6.7% uptick, signaling potential for sustained growth.